Full-Time VP Customer Strategy
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Job Description
Bring your passion for fashion to today’s Burlington Coat Factory. If you are interested in a career in retail, consider joining one of the largest off price retailers of apparel and home furnishings in the nation. We always have a large selection of quality name brand merchandise at huge savings; coats, clothing and shoes for the whole family, fashionable accessories, home decor, and everything for baby. Burlington means one-stop shopping for labels you love at prices you love even more. With more than 400 stores, we’re always looking for good talent that can drive results. We currently have the following position available:
The role of the VP of Customer Strategy is to create and execute research approaches and methodologies which will infuse consumer and competitive insights into Burlington Coat Factory’s Five Strategic Principles approach, substantiate and support strategic marketing communications proposals and campaigns and measure consumer outcomes.
The role includes the following responsibilities:
* Provide relevant, timely and thought provoking trend and competitive insight information in the spirits/beer/wine category to both internal and external stakeholders * Immersion in the client category, becoming experts in the client competitive and industry landscape and into the behaviors and psychographics of the target consumer * Provide insights to develop and recommend communications strategies and creative ideas * Work collaboratively on strategy development * Work closely with account teams to ensure that research results and recommendations are integrated into client marketing plans * Incorporate findings and insights into research deliverables and proposals * Develop and recommend new research methodologies and sources * Recommend, develop and execute thought leadership research * Develop survey proposals, manage questionnaire design and reporting for surveys used for public release * Manage qualitative and quantitative research * Utilize all secondary research tools to identify current and emerging consumer trends * Participate in client strategy meetings and presentations Leadership Skills
* Business Leadership – Influences enterprise level strategies. Understands all aspects of the business, industry and competitive landscape. Distinguishes what is critical from what is important. Provides clear and compelling direction and ensures understanding. Helps streamline processes to manage costs and achieve efficiencies. Acts with a sense of urgency and builds and adjusts the plan to deliver results that meet or exceed expectations.* Team Leadership – Optimizes organizational capabilities and removes barriers through relationship building. Strategic and diplomatic in forging relationships, inspiring trust and motivating others to achieve goals. Is inclusive, seeks out varying perspectives and multiple alternatives, shares information and finds common ground. Understands and maximizes business interdependencies. Flexible in revising plans to support changing business needs. Brings out the best in people through coaching, feedback, support and encouragement. Teaches and mentors people beyond direct reports.* Self-Leadership – Anticipates future opportunities and challenges. Outstanding communication skills – formal and informal. Develops and implements ideas that have long-term impact on the organization. Anticipates upcoming business needs and makes appropriate plans in advance to be prepared. Deals effectively with ambiguity and change. Displays leadership versatility, knowing when to step in and when to step out. Challenges tradition and conventional thinking when appropriate. Acts with integrity and courage, and focuses on greater good over personal benefit.
The ideal candidate will possess the following :
* Must have a proven track record of conducting research, analyzing/synthesizing results, and integrating specific, actionable insights into client programs and proposals * Bachelor’s degree in business or marketing* Must have 5-7 years experience in consumer research with public relations, advertising or marketing agency, or in a media company (PR agency experience strongly preferred) * Currently in a Senior Customer Strategy, Associate Customer Strategy Director or Customer Strategy Director role * Specific experience and interest working in the spirits, wine and beer sector is a requisite * Experience in current or previous roles working under the structure of Brand Planning discipline * Experience working closely with account teams to ensure that research results and recommendations are factored into client communications plans * Superior verbal and written communications skills, particularly in translating insights into recommendations for marketing communications programs * Excellent presentation skills and experience presenting consumer insights and communication plans to existing clients and new business prospects * Experience developing and recommending new research methodologies * Hands-on experience moderating consumer focus groups preferred * Ability to multi-task and thrive in a fast-paced environment * Foreign language skills and/or advanced degree are a plus
Our ideal candidates will be self motivated, team players, who have the desire to succeed. We care about our employees, have a supportive environment that values trust and respect , offer a competitive wage and benefits package that includes a generous paid time off plan, plus an associate discount, and a company matched 401(k) to name a few.
Burlington Coat Factory is an equal opportunity employer committed to workplace diversity.
Come join our team. You’re going to like it here!
How to Apply
To apply for this position, please copy and paste the following link into your browser address bar:
http://burlington.hodesiq.com.contacthr.com/22684051
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